Right Price Toys

Already well established within the wholesale market RightPriceToys wanted to develop an e-commerce business  that would stand apart form other retailers in this competitive market.

We developed a concept based around Manga style characters to inform customers of the latest deals, and suggest related items for purchased. The characters were also used on emails, packaging and mobile messaging. Inhabiting an island at the bottom of site pages the characters could be chosen by customers to ‘assist’ them.